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Sunday, September 18, 2022

Fine Tuning My Amazon Ad Campaign to Sell Books Is an Ongoing Process

    When I began advertising on Amazon’s website back in 2019, I compiled roughly 300 keywords for each book that I marketed on its platform. What I discovered later on was that 90% of these keywords were useless. I would ultimately archive all but twenty of my best performing keywords that yielded me a profitable ROI or sales conversion rate after a year of studying the analytics of my ad campaign. This fine tuning took my book marketing to another level, but what I would soon learn was that Amazon’s marketplace is a volatile climate because what works today might not work tomorrow.

Eighteen Wheeler Truck

    I also realized the events that happen worldwide effect things on a smaller scale rather quickly. For example, when the Russian-Ukraine war began, the price of gas skyrocketed. This, in turn, affected the price of food, goods, and services; and it also had a major effect on my Amazon book sales. I was no longer receiving the amount of impressions for a pay-per-click ad that I normally got, so I had to up the price of my default bid of each keyword from $0.50 per click to $0.75 per click. My monthly profits have declined as a result of this as I’m working to get back to the place that I was before the economy took a nosedive.

    In conclusion, life has a way of keeping you on your toes. It doesn’t pay to get too complacent and running a business as a self-published author isn’t an easy task to say the least. You constantly have to work to keep what you have, and you also must have the ability to adapt in any given situation.

Related Posts:

 The Most Effective Types of Internet Marketing That Sell Books for Authors

How Authors Can Properly Gage the Performance of Amazon Keywords

How Authors Can Post Effective Ads on Amazon 

How to Choose the Right Keywords and Bid for Amazon Ads 

Authors Can Use Amazon Advertising to Sell More Paperback Books

Saturday, September 17, 2022

The Importance of Placing Social Media Links and an RSS Feed on Blog

    There aren’t any immediate benefits to having social media links or an RSS (Really Simple Syndication) feed on your blog as they won’t directly improve the search engine rankings of your posts but having an RSS feed helps Google crawl and index your content faster, and social media links to your site allow visitors to share posts which, in turn, increase site backlinks organically and boost blog ranking gradually. RSS feeds result in more repeat visitors who subscribe to your blog, and an increase in visits to your blog is fueled by social media shares from Twitter or Facebook, for example.

RSS Feed

    One indirect benefit that’s overlooked when adding an RSS feed to a blog is the traffic received from RSS readers like Feedly or NewsBlur―and depending on what RSS readers particular visitors download on their computers, some of those RSS readers give suggestions based on similar websites that might be of interest to the people who use them. I’ve gotten a fair share of traffic to my blog because of this, and I’ve also gotten loads of social media shares from the AddToAny link that I added to my blog.

    The advantages of having an RSS feed or social media links on a site shouldn’t be taken lightly because the indirect gains of installing them manifest in the long run. Adding an RSS feed or social media links to your blog will improve SEO (Search Engine Optimization) over a period of time, and even though the perks of having them aren’t instant, they’re still vital to your success.

Related Posts:

The Technical Side of Writing an Effective Blog Post 

Should Authors Incorporate Google AdSense to Their Blogs? 

I've Been Blogging for Eleven and a Half Months and Learned This 

How Many Self Edits Are Necessary for a Manuscript? 

The Price of a Book Plays an Important Part in the Customer's Review

Five Things I Learned After Self-Publishing My First Book

     I can remember how excited I was like it were yesterday when my first book titled What Happened to Little League Baseball in the Inner ...