"print, design, publishing, bespoke" />

Friday, November 12, 2021

Changing a Book Cover Can Dramatically Increase Sales

    A professionally done, good-looking book cover is one of the most important aspects in creating a fiction novel. Readers do judge a book by its cover, and if the cover looks cheap, it will undoubtedly kill sales. Sometimes a book cover can become stale or too familiar to readers in the same fashion that an ad listing can become stale―the law of diminishing returns if you will.

    This especially holds true when an author’s bestselling book hits the wall and experiences a dramatic drop in sales. This will hurt the overall sales of the author because the bestselling book can function as a sales funnel to the other books in the portfolio. However, there’s a remedy to stagnant book sales for the indie author.

Book Cover

    Independent authors have the option of changing the front cover of their books that aren’t doing well, and in turn, this small adjustment can boost sales dramatically. For example, I started off with a basic-looking book cover for my novella titled The Root of All Evil, and sales in the beginning were steady, but not great. Sales would eventually pick up for this title in the months to follow, and over a two-year span, it gradually became my bestselling book to this day as it’s the first installment of a three-book series. I’m always looking for ways to increase my book sales, and I recently came up with the idea to change the book cover of The Root of All Evil. I was able to double the sales of this title in a very short time, and this carried over to the other books in my bibliography.

    When an author changes the book cover, it gives readers the illusion of a new book, or readers who ordinarily overlooked the old front cover may take notice to the new one. This is another sales growth hack that has helped me become a bestselling author on Amazon, and any author can apply this method in order to increase book revenue.

Saturday, November 6, 2021

Slightly Lowering the Book Price Can Significantly Increase Sales

    A quick sales growth hack that indie authors can use to tip the Amazon algorithm in their favor and increase sales is to slightly decrease the sales price of one of their paperback books. An example of this is when Amazon lowered the price of my bestselling book titled The Root of All Evil from $6.95 to $6.78 a few months ago. This slight change in price caused a spike in sales that went on for several weeks afterward before the surge leveled off, and then Amazon changed the book back to its original sales price.

    Customers seem to respond positively to an irregular price that doesn’t end in .95 or .99, so I took the liberty of changing the price of my book back to $6.78 to see if the spike in sales would return. Needless to say, a slight spike in sales occurred, but not to the extent when Amazon implemented the change in price. However, the sales of The Root of All Evil remain consistent and function as a sales funnel for my other books.

    Applying this technique to the bestselling book of an author’s bibliography can be highly effective in driving even more sales, and in turn, this small trick will ultimately drive the sales of the other books in the catalog. There’s no guarantee that lowering the price of a book will make an indie author a success overnight, but it certainly won’t hinder his or her progress toward that goal.

Five Ways Authors Can Perfect Their Craft in Writing

     The only experience that I had in writing before I wrote my first book was a creative writing course taken in my first year of college ...