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Tuesday, October 26, 2021

Authors Must Find a Balance Between Writing and Marketing

    This is a quick PSA for indie authors in regard to finding the right blend of writing and marketing their book list. If an author spends too much time on social media instead of finishing the next manuscript or adding posts to a said blog, for example, nothing will ever get done. I fell in this trap when I was on Twitter trying to direct people to my blog or Amazon page with tweets, or I spent too much of my time interacting with fellow writers instead of working on my book. The time I wasted on Twitter only yielded me a handful of book sales at best, so I cancelled my account and focused more on writing.

    Conversely, spending too much time on writing and neglecting the marketing aspect of self-publishing won’t sell any books either. An indie author is like a small business owner who has to wear every single hat to be successful. I found my niche in marketing through pay-per-click advertising on Amazon and Google because I suck at social media. I’m also becoming proficient at blogging as writing blog posts are my primary means of interacting with the public.

    Balancing my time with the writing and marketing of my books is a work in progress. One has to constantly tweak the sales funnel in an ever-changing writer’s climate by staying on top of what techniques work and what techniques to eighty-six. My book marketing business wasn’t built in a day as an author must be willing to labor through the peaks and valleys of self-publishing in order to be a bestselling indie author.

Saturday, October 16, 2021

My Thoughts on the 2021 Giants vs. Dodgers Playoff Series

    First of all, I want to put out the disclaimer that I’m neither a San Francisco Giants nor Los Angeles Dodgers fan, so I don’t have a horse in this race. However, even though this series was very entertaining, I have a problem with the two best teams squaring off in the best-of-five League Division Series (LDS), and a have a major problem with the Dodgers being in the one-game wild-card playoff after winning 106 games during the regular season because they finished second in the division behind the Major League leading Giants, who won 107 games. What if the Dodgers lost to the St. Louis Cardinals in that elimination game?

Major League Pitcher

    This was reminiscent of the 1993 San Francisco Giants, who won 103 games and came in second place in the division behind the Atlanta Braves, who won 104 games that year, and one wild card team from each league was added to the playoffs the following year because of this. Major League Baseball is faced with a similar situation here in 2021, and the solution is to place less weight on winning the division as all divisions aren’t created equal. The NBA did away with a division winner getting a top seed in the playoffs in the 2015-16 season as seeds are solely based on record alone, and the only thing that winning the division guarantees is garnering a playoff spot only. The same adjustment must be made in baseball to keep a level playing field, so to speak.

    I’m not taking anything away from the Atlanta Braves or Milwaukee Brewers this year, but I along with many other baseball enthusiasts wanted to see the two best teams in the league have a fair shot at playing in the National League Championship Series (NLCS). It’s good for the fans and better for baseball in my humble opinion.

Five Ways Authors Can Perfect Their Craft in Writing

     The only experience that I had in writing before I wrote my first book was a creative writing course taken in my first year of college ...