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Thursday, December 22, 2022

How Many Articles Does a Blogger Need to Post to Make Money?

    There’s no magic number of articles that a blogger can post in order to go viral and make a ton of money. With that being said, those posts must be of high quality in order to attract an abundance of traffic to a particular site, and furthermore, writing multiple high-quality posts doesn’t guarantee that a blog will garner millions of visitors. My blog has over one hundred posts to date, and it only receives a sparse amount of web traffic organically for various reasons. The most notable reason why my blog doesn’t attract at least a thousand organic visitors daily from search engines like Google, Yahoo, or Bing is because of the average length of my articles. A well-written article that has between 1500-2000 words is now considered the standard prototype that will yield a multitude of curious visitors to one’s site.

    One way that I’ve solved the problem of a lack of web traffic to my blog is pay-per-click advertising from Google Ads. Their site allows advertisers to post ads that will attract visitors from various countries to their websites and/or blogs. My web traffic has risen tenfold since I’ve advertised on Google Ads, and in turn, this has helped boost my organic traffic as well as book sales. Backlink building is also an important component of increasing web traffic, and advertising on Google Ads has aided in my blog receiving numerous backlinks from other websites.

    My experience has taught me that posting a plethora of articles over a period of twelve months or more doesn’t guarantee a popular blog. Bloggers can combat this problem by using Google’s pay-per-click advertising platform to successfully draw visitors to their sites on a daily basis.

Related Posts:

This Is What I Learned After Writing 100 Blog Posts 

Is SEO Important for a Blog to Rank on Google? 

The Importance of Placing Social Media Links and an RSS Feed on Blog 

The Technical Side of Writing an Effective Blog Post 

Should Authors Incorporate Google AdSense to Their Blogs?

Friday, December 9, 2022

Authors Must Be Able to Adapt to the Volatile Climate of Self-Publishing

    The landscape of the writing world can be a slippery slope at times. Self-published authors must be able to navigate around the terrain in order to survive and sustain a monthly income. The price of everything is seemingly rising every day, and a writer (author and/or blogger) should monitor every aspect of marketing with a fine-tooth comb. For example, an author needs to examine his or her advertising campaign thoroughly, or a blogger needs to balance time between social media and SEO of blog. I personally struggle with my Amazon Ads campaign for my books and Google Ads campaign for my blog.

 Analysis of Amazon Ads Campaign.

    I’ve recently hit a rough patch with the advertising of my books on Amazon. I thrived on their platform in the beginning of 2019 each month when my average cost per click was only $0.23. I was able to fine tune my ads campaigns and make a sizable profit for each one of my books regularly. However, this year has been dismal with profits plummeting ever since the CPC has risen threefold, and this stark increase in pay-per-click advertising has made selling books extremely difficult. I’ve tried multiple ways to advertise my books on Amazon―a separate group of keywords for each novel or all novels under one umbrella of keywords―but I’ve discovered that it’s more cost efficient for each title to have its own set of keywords. And with times being as tough as they are right now, I can ill afford the luxury of having poorly performing keywords in each ad campaign. I ultimately had to archive the words and phrases that don’t yield a book sale after ten dollars’ worth of ad clicks.

 Analysis of Google Ads Campaign.

    I was dead set against using pay-per-click advertising for my blog when I first launched it back in June of 2021. The initial goal was to see how much traffic the blog would attract organically once I reached 100 posts. My blog currently has 100 posts to date, but it doesn’t yield enough organic traffic to be considered successful. Needless to say, I had to bite the bullet and launch a Google Ad campaign in order to see different results. I’ll try it for a year to see if pay-per-click advertising for my blog is worth the investment.

 Conclusion.

    My situation may or may not be unique, but every writer is faced with some type of dilemma in the ever-changing climate of self-publishing. The only advice I can give a new author is to stay committed to your writing and marketing principals and adapt to any given circumstance. Failure isn’t an option for me, so I have to see past this temporary stumbling block and keep pushing forward.

Related Posts: 

The Most Difficult Thing About Being a Writer

This Is What I Learned After Writing 100 Posts 

My Ultimate Goal as a Writer 

Who Is Mark Stephen O'Neal? 

Five Things I Learned After Self-Publishing My First Book

Thursday, December 1, 2022

The Most Difficult Thing About Being a Writer

    Writing is a labor of love for me, and I’m thankful that the Lord has given me this gift. However, if there’s one thing that I could change about being a writer, I’d make a living doing it full-time. Unfortunately, in fifteen years of writing fiction, I haven’t figured out how to do it yet. The biggest challenge of being an author is adapting to its forever-changing and volatile climate―what works for someone today may not work tomorrow. Case in point, I had to change my method of advertising in order to maintain any semblance of monthly book sales.

    Amazon has made it virtually impossible to advertise on their site due to a drastic increase in bidding. For example, what used to cost me $0.25 each time someone clicked on an ad now costs triple that amount. This wiped out any chance of making a profit on their platform unless I raise the price of my books, so I ultimately had to adjust to the situation. Now, I use Google’s advertising platform because I get way more for my buck in terms of bidding.

Writer

    Many people might argue that I should concentrate on getting a book deal from a publishing house if I want to write full-time, but I love the idea of being my own boss too much to go down that road. And besides, I’m already comfortably working for someone else as a paralegal. I had two dreams about my blog going viral, so I trust in the Lord one hundred percent and won’t be deterred from this goal in any manner whatsoever.

    In conclusion, doing something that you love and making a living doing it is what most people wish they could do. I’ve had the entrepreneurial spirit for as long as I can remember and writing full-time would obviously be a dream come true for me. Blogging is a way for me to achieve this goal, and I have to keep my eye on the prize because failure isn’t an option.

Related Posts:

This Is What I Learned After Writing 100 Blog Posts 

Should Authors Write Cliffhangers in a Series? 

What Genre Should a New Author Choose to Write In? 

I've Been Blogging for Eleven and a Half Months and Learned This 

The Three Most Difficult Facets of Writing for Me 

My Two-Year Stint as an Uber Driver

     At the beginning of 2016, my entire life was in shambles―my marriage was on the rocks, I was a temp at the law firm that I work full-ti...