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Sunday, September 18, 2022

Fine Tuning My Amazon Ad Campaign to Sell Books Is an Ongoing Process

    When I began advertising on Amazon’s website back in 2019, I compiled roughly 300 keywords for each book that I marketed on its platform. What I discovered later on was that 90% of these keywords were useless. I would ultimately archive all but twenty of my best performing keywords that yielded me a profitable ROI or sales conversion rate after a year of studying the analytics of my ad campaign. This fine tuning took my book marketing to another level, but what I would soon learn was that Amazon’s marketplace is a volatile climate because what works today might not work tomorrow.

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    I also realized the events that happen worldwide effect things on a smaller scale rather quickly. For example, when the Russian-Ukraine war began, the price of gas skyrocketed. This, in turn, affected the price of food, goods, and services; and it also had a major effect on my Amazon book sales. I was no longer receiving the amount of impressions for a pay-per-click ad that I normally got, so I had to up the price of my default bid of each keyword from $0.50 per click to $0.75 per click. My monthly profits have declined as a result of this as I’m working to get back to the place that I was before the economy took a nosedive.

    In conclusion, life has a way of keeping you on your toes. It doesn’t pay to get too complacent and running a business as a self-published author isn’t an easy task to say the least. You constantly have to work to keep what you have, and you also must have the ability to adapt in any given situation.

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