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Monday, September 26, 2022

Five Mistakes Authors Make That Cause Readers to Lose Interest in a Book

    I hate it when I’m deeply engrossed in a book, and then a typo throws me off, or when the book might contain too much profanity, for example. An author could’ve written a 5-star book up to a point, but one mishap may cause an author to lose credibility with the audience. There are essentials five things that can potentially turn readers off and kill the momentum of book sales.

 A Book That Contains Typos and Grammatical Errors.

    A book can have a great-looking book cover and enthralling plot, but if it contains too many typos and grammatical errors, most people won’t even finish reading it. A handful of mistakes is one thing, but there shouldn’t be grammatical errors on every other page. Your proofreading and editing has to damn near be flawless―imagine if your book was ninety-nine percent error free? And let’s say that your book is forty thousand pages long. One percent of forty thousand is four hundred, and a book with forty thousand words is roughly one hundred fifty pages long. So, four hundred errors throughout a one hundred fifty-page book has on average between two and three typos or grammatical mistakes on every page. I wouldn’t continue to read a book like that, and you probably wouldn’t, either. It definitely pays to hire a proofreader if you can’t do it yourself, and the money invested in this service is money well spent.


An Author Who Has an Inflated Ego.

    Creating an author page on Amazon is an important step in achieving success as an author. I try to keep things simple by telling my audience a few tidbits about myself without giving too much information. I don’t believe in listing all of my accomplishments like I’m displaying a resume on my Amazon author page because the aim is to sell my books, not brag about how talented a writer I am. I’m also not trying to turn off my potential customers before they even have the opportunity to read one of my novels.

 A Bad-Looking Book Cover That’s Displayed on Amazon.

    Unfortunately, people do judge a book by its cover. I know I do, so it’s imperative that an author displays a book cover that’s aesthetically pleasing on Amazon to attract readership. You as an author will potentially thwart book sales in the long run if you don’t spent part of your advertising budget on a good freelance graphic designer. There are freelancers on Fiverr who will create a great-looking book cover for only $50 - $100.

The Book That Has a Dull Plot.

    This is self-explanatory. No one wants to read a boring plot, so you have to take the time to outline and research key details that a reader may find interesting. If your genre is crime fiction, you can research some facts on bank robberies in the Midwest or the LA gang culture, for example, in order to give your storyline more authenticity and substance. Your goal is for readers to be so engrossed in your plot that they can’t put the book down.

 A Book That Has Excessive Profanity and Sexuality.

    Lastly, authors can drastically narrow their audience by writing a book that contains too much profanity and sexually explicit content. When I first started writing fiction, I tried to emulate the style of other authors in my genre by using excessive profanity and graphic sex scenes in my books. I took a hiatus from writing in 2016 because I realized that writing novels that exhibited this kind of vulgarity wasn’t who I was, so I had to change my entire format in terms of cleaning up the language in my stories. I ultimately went from R-rated to rated PG-13, and in turn, my audience has grown substantially.

Rated R

    In conclusion, if writers can avoid these five pitfalls in writing, the sky is the limit as far as becoming a bestselling author in their respective genres. I’m sure that there are other pitfalls in writing less common that can spoil a novel for the vast majority of readers, but authors who essentially avoid the obstacles that destroy their reputation will increase their chances for a successful book marketing campaign.

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Friday, September 23, 2022

My Two-Year Stint as an Uber Driver

    At the beginning of 2016, my entire life was in shambles―my marriage was on the rocks, I was a temp at the law firm that I work full-time now with a cloud of uncertainty hovering over my head, and I was on the brink of financial ruin.  I also had taken a long hiatus from writing as I tried to put the pieces of my life back together. The first step that I took in that direction was to earn some extra money as a part-time Uber driver in the Chicagoland and outlying areas. The money that I made from driving was okay―it helped me stay afloat until I figured out what I was going to do in the next period of my existence. Being an Uber driver was like taking a course in human psychology―I had to know when to be talkative and when to just be silent because the Uber experience was all about the customer feeling comfortable as well as feeling safe in my vehicle.

 My First Fare as an Uber Driver.

    Learning the terrain of driving for Uber wasn’t too difficult of a task to master, and I was both excited and nervous to get my first fare. I can remember it like yesterday―it was a typical weekday as I’d put in my eight at the law firm and took the Metra home. My car was parked at the station about a mile and a half from my house, and I had decided to get right to it once I got off the train. I then hopped on the expressway and headed toward the Loop once I activated the Uber app, and the app chimed as I approached 87th Street.

    I quickly exited Interstate 94 and headed in the direction of West 83rd Street as my first pickup was on 84th and Holland Road. I tried to let the app steer me in the right direction, but I was extremely nervous because I couldn’t remember where Holland Road was. Damn, I was going to mess up my first fare over a small technicality and get cussed out in the process. I went too far and wound up near Simeon High School on Vincennes Road, but I quickly found my bearings and remembered that Holland Road ran through the newly built mall area at the time and doubled back to the hair salon where my first customer was waiting patiently for me to arrive. It turned out that the woman I picked up was very sweet and understanding, and my entire experience with her was pleasant. She lived about a half-mile from the salon, and I dropped her off in no time and was onto the next fare. She gave me a five-star rating in spite of being a few minutes late, and I remember saying to myself, “Yeah, I can do this.”

Uber Driver

 The Pros and Cons of Being an Uber Driver in Chicago.

    There were several perks to being an Uber driver like having the ability to cash out the same day you drive, and that came in handy on several occasions. I also could write off certain expenses on my taxes like gas and auto maintenance, and the best thing about driving for Uber was that I could pick my own hours and was essentially my own boss. I preferred to work in the evening and had many profitable nights doing so. I live in the south suburbs, so my routine in the beginning was to work my way toward downtown Chicago because it’s where the money was. As I became more seasoned, I would work my way toward Midway Airport on the southwest side of town because I was guaranteed to collect a fare of twenty dollars or more by picking someone up from there.

    Just as there was an upside to driving for Uber, there was also several drawbacks to deal with as well. Customers weren’t always friendly, though my experience was easy-breezy 95% of the time. There were also many days where it wasn’t worth my time to be out there―I often remembered that my worst night moneywise was making only sixteen dollars for four hours of work. I quickly learned when the best time to drive was as well as when I should stay at home. The worst part of being an Uber driver was the fact that you could potentially get terminated for too many bad ratings. Your fate was totally in the hands of your customers, and if your rating fell below a 4.6 rating, Uber could exercise the option of suspending you and shutting off your app. Fortunately for me, my rating never dipped that low, and I retired from driving with a solid 4.89 rating.

 My Best and Worst Customer Experiences as an Uber Driver.

    The coolest thing about driving for Uber was that I got to meet some interesting people from different parts of the country and all walks of life. One of my best experiences was fraternizing with two young men from the Chicago underground music scene. They were underground artists who collaborated with the likes of Chance the Rapper, whose career was just beginning to rise at the time, and I picked them up at a recording studio near the Back of the Yards neighborhood and took them to a spot on the northside.

    I met some interesting people at the airport as well―one of my fares was a very nice young lady from San Diego who was a student at the University of Chicago and lived in the Hyde Park community. I also met a delightful couple from Kansas City who were avid fans of the Royals and hickory-smoked barbecue. I dropped them off on the northside from Midway Airport as it was the couple’s first time in Chicago, and I told them about some of the most common attractions in the area. Another cool fare that I had was a former minor league baseball player I dropped off at Midway Airport, and we had some thought-provoking conversation. He had played with some current major league baseball players and alleged that one of them was taking PEDs in order to stay competitive at the big-league level.

    Now there’s a flip side to every coin, and my interactions with Uber customers were no different. I’ve dealt with people with nasty attitudes, people with bad hygiene, and people who were sloppy drunk to name a few. I once picked up this couple from a club downtown, and I was very concerned that the young lady was going to die from alcohol poisoning. She was completely wasted, and her boyfriend did everything that he could to keep her awake in my backseat. Needless to say, I got them to their journey’s end as quickly as possible with no further complications.

Beautiful Young Woman

    I also picked up this guy one night who used a fake name on his Uber account, and he made me an offer to be his full-time driver because the previous driver quit. I politely and tactfully declined his offer―stating that I had a full-time job already. I could plainly see that he was into something shady over the course of our brief encounter, and my guess was that he and his crew trafficked young girls for prostitution because his phone was ringing off the hook nonstop to pick up some of those girls and bring them back to his house for a private party. He also alluded to the fact that the cops were constantly harassing him to the point that he had to use Uber drivers to conduct his business. I knew in that instant that I wasn’t going to get caught up in being a mule for his illegal enterprise on any level, so I quickly cutoff the conversation and took him, his crew and his girls to their round-trip destination as soon as humanly possible.

    The absolute worse fare that I ever had was a young lady who I picked up in the South Loop area. I was making my way back downtown from the western suburbs on Interstate 290 when my app chimed. I got off at the Canal Street exit and picked her up at an apartment complex on West Van Buren Street. She was an attractive young Black woman who happened to be an independent artist singing at various nightclubs throughout the country. She was very pleasant and personable at first―she even sat in the front seat of my car which was something customers rarely did unless there were multiple passengers or ride-share customers. She was slated to perform at a nightclub just to the north of the Loop off of Ogden Avenue.

    Everything was fine until we arrived, and as luck would have it, my app began to malfunction as soon as we got close to her destination. She pinged the address as opposed to entering the exact address in the app, making it extremely difficult to find the place. I realized later on that I passed by the nightclub a couple of times as the street was extremely dark and difficult to see, and in the midst of trying to find the spot, the young woman became belligerent and disrespectful. She went on and on about being late for her show and not being from Chicago was the reason why she pinged the address, and I finally got fed up with listening to her diatribe and demanded that she get the hell out of my car. She quickly changed her tune and began to plead with me―explaining that she was sorry for going off and begged me not to put her out of my car, and we finally found the club that was in a secluded area just to the north of the street we were on.

    Luckily for her, I had a change of heart because I was beyond ready to get her out of my hair and deal with the fallout from Uber afterward, and luckily for me, I eventually found the building without having to call the police in order to remove her from my car. She quickly opened the passenger side door and scurried toward the entrance of the club as there were still a crowd of people hanging around outside, and I promptly gave her a one-star rating without hesitation before I drove off. I needed time to blow off some steam because I was ready to call it the night after dealing with this crazy-ass young woman but sucked it up and pressed on instead.

 The Calamity that Ultimately Hastened My Decision to Quit Driving for Uber.

    It was toward the end of the summer in 2017, and I was having a good day in terms of racking up customers on a typical Saturday afternoon and early evening. I was almost ready to close up shop, but I hadn’t gotten that one big fare that I needed to put me over the top as I was hovering around the $200 mark for the entire day. So, I continued to hang around the Loop a little while longer. My next fare prove to be the jackpot, or so I thought. I scooped up these two young couples in the West Loop―it turned out that they were in town for the Cubs vs. Cardinals series, and they’d just wrapped up eating dinner and were heading home to Bloomington, Illinois, home of Illinois State University. This fare was going to put me over the top for the night―$115 plus a $50 tip for two additional hours of work.

    Both couples seemed nice enough as the four of them went to ISU together and were recent graduates. One of the young men sat in the front with me, and we had good conversation. He was a baseball fan like me, and I vaguely remember that we had other interest in common. To make a long story short, everything had gone smoothly until we were thirty or so miles outside of Bloomington. I could then feel my transmission beginning to go out, and I prayed that I was able to drop the two couples off and make it home without my car breaking down on me. Thankfully, I made it to Bloomington and dropped them off―but not without complications. My car did stop on me before I got them home, but I let my engine cool off somewhat and was able to start it up again with the two young men’s help. They were very considerate and helpful, and out of concern for my well-being, I exchanged numbers with the young man who sat in the front with me just in case something went wrong.

Interstate 55

    I said my goodbyes to the two couples and headed back toward the Interstate. One of the young women tipped me forty dollars in cash in addition to the $165 on the app, and I hoped that I made it home in one piece. I stopped at an Amoco a block from I-55 to get some Arizona tea and peanuts, and I let the car sit for a moment to cool off the engine a little longer because it started to give me trouble again. Once I finished my first bag of peanuts, I hit the road again. I didn’t get thirty miles out before my engine started smoking badly and ultimately blew out. I was stuck on I-55 in the middle of nowhere on an early Sunday morning, so I put my hazard lights on and walked to the nearest mile marker post about three quarters of a mile down the road. My hazard lights had stopped blinking once I got back, so now I had a dead battery and a blown engine. I got a text from the young man asking if I were alright, and I told him that I was fine because I didn’t want to burden them any further.

    And to add insult to injury, my insurance company couldn’t help me because it was Sunday morning, and I was stranded in an area that didn’t provide me service. Thank goodness that my wife had AAA, so a tow truck was going to pick me up sometime in the early morning. But the problem was that I had to wait almost eight hours before the guy showed up. Needless to say, I didn’t get any sleep that night because it was pitch black outside, and a different eighteen-wheeler would zoom by every five minutes, which made me nervous. I prayed to the Lord to bring me out of this situation as I put my complete trust in Him.

    The tow truck finally showed up at 6:45 am, and we were on our way back to Chicago once he fastened my car on the flatbed of his truck. We were about 130 miles from city limits, and the tow ended up costing me $700. The $205 that made on my last fare to Bloomington was officially up in smoke at that point. We then arrived in my driveway two hours later, and I thanked the guy and hit the bed after I conversed with my wife for a half hour.

 Reflections on My Tenure with Uber.

    My overall experience with Uber was good, and I’m grateful for the opportunity. Driving for them opened up my mind to parts of the city and surrounding suburbs that I was unfamiliar. The Uber experience also helped me better understand the nature of people, and I felt in my spirit that it was truly meant for me to go on this journey for almost two and a half years. However, I made up my mind after the Bloomington fiasco that my days of driving for Uber were numbered. I also had the misfortune of paying two car notes for eight months after my car broke down, but it turned out to be a blessing in disguise because my credit score had risen a hundred points once I paid off the old car that sat in my driveway for almost a year. I had quit driving shortly afterward, and quite honestly, I don’t remember my last fare as I couldn’t wait to start the next chapter of my life. In hindsight, I have no regrets whatsoever and would do it in a heartbeat if faced with a similar situation. All praise, honor, and glory to Yahawah Bahasham Yahawashi.

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Sunday, September 18, 2022

Fine Tuning My Amazon Ad Campaign to Sell Books Is an Ongoing Process

    When I began advertising on Amazon’s website back in 2019, I compiled roughly 300 keywords for each book that I marketed on its platform. What I discovered later on was that 90% of these keywords were useless. I would ultimately archive all but twenty of my best performing keywords that yielded me a profitable ROI or sales conversion rate after a year of studying the analytics of my ad campaign. This fine tuning took my book marketing to another level, but what I would soon learn was that Amazon’s marketplace is a volatile climate because what works today might not work tomorrow.

Eighteen Wheeler Truck

    I also realized the events that happen worldwide effect things on a smaller scale rather quickly. For example, when the Russian-Ukraine war began, the price of gas skyrocketed. This, in turn, affected the price of food, goods, and services; and it also had a major effect on my Amazon book sales. I was no longer receiving the amount of impressions for a pay-per-click ad that I normally got, so I had to up the price of my default bid of each keyword from $0.50 per click to $0.75 per click. My monthly profits have declined as a result of this as I’m working to get back to the place that I was before the economy took a nosedive.

    In conclusion, life has a way of keeping you on your toes. It doesn’t pay to get too complacent and running a business as a self-published author isn’t an easy task to say the least. You constantly have to work to keep what you have, and you also must have the ability to adapt in any given situation.

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Saturday, September 17, 2022

The Importance of Placing Social Media Links and an RSS Feed on Blog

    There aren’t any immediate benefits to having social media links or an RSS (Really Simple Syndication) feed on your blog as they won’t directly improve the search engine rankings of your posts but having an RSS feed helps Google crawl and index your content faster, and social media links to your site allow visitors to share posts which, in turn, increase site backlinks organically and boost blog ranking gradually. RSS feeds result in more repeat visitors who subscribe to your blog, and an increase in visits to your blog is fueled by social media shares from Twitter or Facebook, for example.

RSS Feed

    One indirect benefit that’s overlooked when adding an RSS feed to a blog is the traffic received from RSS readers like Feedly or NewsBlur―and depending on what RSS readers particular visitors download on their computers, some of those RSS readers give suggestions based on similar websites that might be of interest to the people who use them. I’ve gotten a fair share of traffic to my blog because of this, and I’ve also gotten loads of social media shares from the AddToAny link that I added to my blog.

    The advantages of having an RSS feed or social media links on a site shouldn’t be taken lightly because the indirect gains of installing them manifest in the long run. Adding an RSS feed or social media links to your blog will improve SEO (Search Engine Optimization) over a period of time, and even though the perks of having them aren’t instant, they’re still vital to your success.

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My Two-Year Stint as an Uber Driver

     At the beginning of 2016, my entire life was in shambles―my marriage was on the rocks, I was a temp at the law firm that I work full-ti...