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Sunday, May 1, 2022

The Three Secrets in Marketing That Has Helped Me Sell a Lot of Books

     The marketing aspect of being an indie author is just as important as writing a good book. In fact, I may be slightly better at marketing than I am at writing because I know exactly what my strengths are as well as my weaknesses when it comes to effectively promoting my work to the reading public. Unlike writing, where an author isn’t always one hundred percent sure that readers will like a new book after it’s launched, marketing methods that are tried and true will undoubtedly stand the test of time and yield consistent sales every month. There are three little-known methods that I use to sell my books each month, and through trial and error, I’ve earned on average $500 in net profit monthly since the implementation of these methods.

 Asking Readers for Book Reviews.

    It’s a painstaking task to receive book reviews from customers because it’s against Amazon’s rules to pay for them, and only a fraction of readers will rate or leave a review for books. This dynamic can leave authors in a catch-22 situation―authors need reviews to generate sales, but authors won’t sell many books without the reviews that are needed to sell them. However, the solution is simple―authors can thank readers for their support and ask them for reviews at the end of each eBook and paperback. It works!

 Changing the Book Cover of Stagnant Titles.

    Not every title of a portfolio will sell as much as an author’s best-selling book each month. My most profitable title was once at the bottom of the pile before I changed the cover―the first cover was cheesy-looking because of my modest marketing budget. Fortunately, I was able to get the next book cover professionally done from a freelance graphic artist on Fiverr, and it became my top moneymaker from that point on.

 Posting Amazon Ads Every Month.

     An author must set aside a monthly budget for posting Amazon ads, or else he or she won’t steadily sell books each and every month. This step is multifaceted―there’s an art to posting ads on Amazon. The rewards are abundant when done properly, but an author’s inexperience can and will exhaust his or hers advertising budget.

    The first step of placing an Amazon ad is to place every title under the same umbrella―say that an author has five books of the same genre, for example―all five books can be grouped together under the same ad with the same group of keywords. I’ve sold more books this way, and the book sales conversion rate is higher than its rate of advertising each title separately.

    The second step in this process is utilizing the Phrase Match option when Amazon placing ads. The Broad Match option yields too many unrelated keyword searches that will lower the conversion rate, and the Exact Match option will yield the least amount of clicks, and in turn, yield less sales.

    Finally, keywords that aren’t performing well should be archived―an author only needs 15-20 of the best-selling keywords to be profitable. Getting rid of the dead weight will save an author a ton of money in the long-run and will also pay immediate dividends in the months to follow.

    Authors can follow these three steps for instant results. Every author has the ability to succeed when armed with the proper knowledge, and the blueprint that I’ve laid out is easy to follow and won’t break the bank if executed correctly.

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