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Friday, April 1, 2022

Should Authors Sell Books Directly from Blog or Link Them to Amazon?

    It’s a well-known fact that Amazon is one of the largest marketplaces on the Internet, and authors like me rely heavily on selling books on this platform. However, the question is whether or not authors should sell books directly to their readers via blogs as opposed to linking them to Amazon. In reality, selling books directly to readers from a blog depends solely on one factor―blog traffic. If an author’s blog is in its infancy stage and isn’t getting much traffic, it’s best to link books directly to Amazon until the site’s popularity increases.

 Why Blog Traffic Is an Important Factor in Selling Directly to Readers.

    Amazon is a name that everyone knows and trusts, and its brand is second to none. With that being said, most customers are still going to purchase an author’s book off Amazon even though one is selling directly from his or her blog. Unknown authors won’t have the trust factor in their favor initially, so selling books directly to readers will ultimately be a waste of time in the beginning―building trust with customers doesn’t happen overnight. For every one hundred customers that an author has, only one or two of them will actually buy a book directly from a website or blog. I’ve experienced this firsthand, so I won’t be selling my books directly to my customers until my blog is in full swing.

 Some of the Advantages of Selling Books Directly from Blog.

    Selling books directly to readers from a blog undoubtedly has major advantages such as better earnings, an immediate payout, and garnering a direct connection to the reading audience. Email lists are like gold―a plethora of book reviews that an author gathers from having an email list after a book launch is invaluable. This can be achieved through sweat equity with very few shortcuts. The goal of every author should be financial independence, and a higher profit margin coupled with receiving the money from instant sales can make this dream a reality.

 A Disadvantage of Selling Books Directly from Blog.

    The shipping costs of paperback and hardcover books will present the biggest challenge for authors, especially in the international market. Authors will need to decide if it’s worth selling the physical copies of their books directly from their respective blogs and hope that paperback, hardcover, and eBook sales will far exceed shipping costs.

    In conclusion, selling books directly from one’s site is counterproductive in the short run, but selling books both directly from a blog and on platforms like Amazon should be the goal of an author in the long run. My goal as an author is simple―to sell directly to my readership once my blog is relevant enough to make a profit and continue to link my books to Amazon.

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