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Wednesday, January 26, 2022

Indie Authors Are Essentially Small Business Entrepreneurs

    Authors who publish books independently are solely responsible for production of the book cover and the editing, formatting, and marketing of their books, for example. Self-published authors are also responsible for paying taxes on the royalties of their books, and there’s fundamentally no difference between independent authors and small business owners. Advertising platforms like Amazon Advertising and Google Ads have made it possible for authors to market books on a grander scale online.

    I’ve consistently advertised my bibliography on Amazon and earned a profit for the last three years, and I’m constantly looking for new ways to market my books both online and offline. Commercials on Internet radio and blogging are two alternative forms of marketing that I’ve used to sell more books with marginal success, and my long-term goals were to rent kiosk space at my local mall and to attend various book fairs in the Midwest region before COVID-19 struck.  I’ve also encouraged my readers to leave customer reviews on Amazon by adding a personal note of thanks at the end of each one of my books.

    Indie authors must liken themselves to small business owners to have a sustainable level of success in their writing careers. The ultimate goal should be to write books full-time, and this is a slow and methodical process for most authors. However, with hard work and perseverance, writers can steadily add novels to their booklist and increase sales and monthly revenue.

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