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Friday, November 12, 2021

Changing a Book Cover Can Dramatically Increase Sales

    A professionally done, good-looking book cover is one of the most important aspects in creating a fiction novel. Readers do judge a book by its cover, and if the cover looks cheap, it will undoubtedly kill sales. Sometimes a book cover can become stale or too familiar to readers in the same fashion that an ad listing can become stale―the law of diminishing returns if you will.

    This especially holds true when an author’s bestselling book hits the wall and experiences a dramatic drop in sales. This will hurt the overall sales of the author because the bestselling book can function as a sales funnel to the other books in the portfolio. However, there’s a remedy to stagnant book sales for the indie author.

Book Cover

    Independent authors have the option of changing the front cover of their books that aren’t doing well, and in turn, this small adjustment can boost sales dramatically. For example, I started off with a basic-looking book cover for my novella titled The Root of All Evil, and sales in the beginning were steady, but not great. Sales would eventually pick up for this title in the months to follow, and over a two-year span, it gradually became my bestselling book to this day as it’s the first installment of a three-book series. I’m always looking for ways to increase my book sales, and I recently came up with the idea to change the book cover of The Root of All Evil. I was able to double the sales of this title in a very short time, and this carried over to the other books in my bibliography.

    When an author changes the book cover, it gives readers the illusion of a new book, or readers who ordinarily overlooked the old front cover may take notice to the new one. This is another sales growth hack that has helped me become a bestselling author on Amazon, and any author can apply this method in order to increase book revenue.

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